How Tim Cook Should Really Be Running Apple

How Tim Cook Should Really Be Running Apple


How Tim Cook Should Really Be Running Apple

Posted: 27 Jan 2013 10:50 PM PST

According to his critics: Grow Apple's (AAPL) market share. But keep margins above 44%. Put out 8 different versions of the iPhone simultaneously, including ones with larger screens, like Samsung. But keep the margins above 44% and recall you only get the full profit benefit of a new iPhone in the 2nd half of its production run. Spend billions on marketing like Samsung. But let the product sell itself so that it stays premium. Get more people in the emerging markets on to the iOS platform. But don't put out a cheaper iPhone and sacrifice margins. Reinstate Google (GOOG) as the primary Maps supplier on iPhone. But strategically position Apple to be a leader in mobile, search, and maps in the future. Shut down Siri because it never works. But figure out how to leapfrog Google in search in the future. Use the $137 billion cash on the balance sheet. But don't make wasteful high-priced acquisitions. Innovate.  But wring every dollar of profit of your existing product portfolio. Build every product in the USA instead of China. But stop making premium priced products and don't charge a dollar more for your existing products. Don't try to be Steve Jobs. But do everything that Steve Jobs would have done. Don't let the iPads cannibalize Mac sales. But sell way more iPads. Buy back more of your stock. But innovate, vertically integrate more through buying more microprocessor companies, and keep some powder dry to buy Twitter or a few other big companies. Get better in Web Services. But don't spend money buying Yahoo (YHOO), Twitter, or Foursquare. Don't give customers a bad experience by kicking out Google search, Maps, and YouTube. But don't strengthen Google any more by supplying virtually all of their mobile search revenue. Don't pursue costly patent battles. But protect your core IP and don't let Samsung rip off your innovations. Move faster in China. But make money doing it. Hire back Scott Forstall. But also retain Bob Mansfield and Jony Ive the way Steve Jobs was able to. Ship the Apple TV immediately. But make sure it's a perfect experience for the consumer so that it's not another Maps screw-up before shipping. Move faster. But don't rush. Kill Facebook (FB), Amazon (AMZN), and Google. But don't spread yourself too thin and get distracted from the core focus. Deliver amazing products. But do it a lot faster and in a lot more varieties. "Innovate" a few more products out of thin air that people will buy 100 million of within two years. But do it every year if possible. Be more charismatic like Steve Jobs. But continue to be an expert on supply chain. Change Apple. But never let Apple change from how it was under Steve. [Long AAPL and YHOO]

Apple: Baird Cuts Rating; Fears Street Estimates Too High

Posted: 27 Jan 2013 10:35 PM PST

Baird analyst William Power cut his rating on Apple shares to Neutral from Outperform, chopping his target on the stock to $465, from $570.

8 bodies found in Mexico where band went missing

Posted: 27 Jan 2013 10:37 PM PST

MONTERREY, Mexico (AP) — A state forensic official says at least eight bodies have been pulled from a well in northern Mexico near the site where 20 people went missing late last week, including 16 members of a Colombian-style band.

Refugees again, Palestinians flee Syria's war

Posted: 27 Jan 2013 10:35 PM PST

EIN EL-HILWEH, Lebanon (AP) — When Syrian warplanes bombed a Palestinian refugee camp in Damascus last December, Umm Sami rounded up her three sons, shut the windows and locked the doors so they could neither hear nor heed the call to arms by rebels and pro-government gunmen fighting in the streets.

Boeing 787 probe shifts to monitoring system maker

Posted: 27 Jan 2013 10:17 PM PST

TOKYO (AP) — The joint U.S. and Japanese investigation into the Boeing 787's battery problems has shifted from the battery-maker to the manufacturer of a monitoring system.

Curfew to start in 3 Egypt provinces hit by riots

Posted: 27 Jan 2013 10:14 PM PST

Smoke rises after Egyptian protesters clash with police, unseen, in Port Said, Egypt, Sunday, Jan. 27, 2013. Violence erupted briefly when some in the crowd fired guns and police responded with volleys of tear gas, witnesses said. State television reported 110 were injured. Egyptian health officials say 3 have been killed in clashes between protesters and police in Port Said. (AP Photo)CAIRO (AP) — A curfew was to begin Monday after Egypt's president declared a state of emergency in three Suez Canal provinces hit hardest by a weekend wave of unrest that left more than 50 dead and plunged the nation further into turmoil.


VIDEO: Day-Lewis on finding Lincoln's voice

Posted: 27 Jan 2013 02:40 AM PST

Actor Daniel Day-Lewis says capturing the unique qualities of Abraham Lincoln's voice was key to his portrayal of the former US president in his latest film, Lincoln.

VIDEO: Tear gas fired on Cairo protesters

Posted: 27 Jan 2013 02:49 AM PST

Skirmishes have broken out between police and protesters near Egypt's Interior Ministry, as tear gas was fired to prevent demonstrators from reaching the building.

VIDEO: Kindertransport remembered in music

Posted: 27 Jan 2013 12:37 AM PST

Composer Carl Davis has written a piece of music to commemorate Holocaust Memorial Day and the journey made by Jewish children from Nazi-occupied Europe, known as Kindertransport.

VIDEO: Washington rally for gun control

Posted: 26 Jan 2013 10:10 PM PST

Thousands of people have rallied in Washington DC calling for stricter gun controls.

AU talks break down over DR Congo crisis

Posted: 27 Jan 2013 11:07 PM PST

Meeting to continue in private among heads of states, according to a delegate from DR Congo.

Flood worsens in eastern Australia

Posted: 27 Jan 2013 10:28 PM PST

Thousands of homes inundated in eastern cities after torrential rain leads to deaths of three people over the weekend.

Gay rights supporters march in Paris

Posted: 27 Jan 2013 06:54 PM PST

Thousands rally two days before French parliamentary debate on legalising same-sex marriage.

Boeing 787 probe moves to monitoring system maker

Posted: 27 Jan 2013 09:15 PM PST

TOKYO (AP) — The joint U.S. and Japanese investigation into the Boeing 787's battery problems has moved from the battery-maker to the manufacturer of a monitoring system.

Vietnam tries 22 democracy activists on subversion

Posted: 27 Jan 2013 07:55 PM PST

HANOI, Vietnam (AP) — A Vietnamese court has begun the trial of 22 democracy activists on charges of plotting to overthrow the Communist government in one of the biggest such trials in years.

Will My Bloody Valentine Release Their New Album This Week?

Posted: 27 Jan 2013 08:13 PM PST

NME reports that My Bloody Valentine frontman Kevin Shields said his band's new album could come out in the next few days: Shields mentioned the potential release date during a My Bloody Valentine performance at Brixton's Electric earlier this evening. YouTube user steveatgigs uploaded a video of Shields breaking the news after an audience member asked when the group's new album will come out:

The GOP's Moment of Truth

Posted: 27 Jan 2013 08:12 PM PST

Governor Bobby Jindal of Louisiana kicked up a lot of dust at the Republican National Committee meeting this past week in Charlotte. He told the party faithful that it had to "stop being the stupid party" and had to "start talking like adults". Let's call that good advice as was his admonition that the party needed to go beyond fiscal issues and needed to explain its principles beyond short sound bites. The GOP also heard warnings from its highest ranking leader, Speaker of the House, John Boehner, who said to his caucus that they had to carefully pick their fights because the American people are getting impatient with-all-fighting-all-the-time and no action on the people's business.

Israel using deadly force on unarmed protesters, watchdog says

Posted: 27 Jan 2013 08:07 PM PST

RAMALLAH, West Bank (Reuters) - Israel is breaking its own rules of engagement by using deadly force to disperse unarmed Palestinian protesters in the occupied West Bank, the Israeli rights group B'Tselem reported on Monday.

Egypt's leader declares emergency after clashes kill dozens

Posted: 27 Jan 2013 07:17 PM PST

Protesters opposing Egyptian President Mursi are seen through tear gas fired by riot police during clashes along Qasr Al Nil bridge, which leads to Tahrir Square in CairoCAIRO (Reuters) - Egyptian President Mohamed Mursi declared a month-long state of emergency in three cities along the Suez Canal where dozens of people have been killed over the past four days in protests that his allies say are designed to overthrow him. Seven people were shot dead and hundreds were injured in Port Said on Sunday during the funerals of 33 people killed there when locals angered by a court decision went on the rampage as anti-government protests spread around the country. ...


Deal signed to clear Myanmar debt, allow new loans

Posted: 27 Jan 2013 07:57 PM PST

YANGON, Myanmar (AP) — The World Bank announced a long-awaited deal to allow Myanmar to clear part of its huge decades-old foreign debt, opening the door for new much-needed lending to jumpstart its lagging economy.

Police visit Chinese blogger who exposed sex scandal

Police visit Chinese blogger who exposed sex scandal


Police visit Chinese blogger who exposed sex scandal

Posted: 27 Jan 2013 12:36 PM PST

BEIJING —Two months after exposing a scandal involving sex tapes, blackmail and lucrative government contracts that got 11 officials fired, blogger Zhu Ruifeng received a surprise visit from Chinese security officials Sunday night.

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Backup Battery in 787 Had ‘No Obvious Anomalies,’ Report Says

Posted: 27 Jan 2013 12:51 PM PST

An examination of the undamaged battery in the parked Boston plane found nothing out of the ordinary, the National Transportation Safety Board said. The second battery was the same design as the one that caught fire.

NATO: Patriot missile battery operational on Syrian border

Posted: 27 Jan 2013 12:41 PM PST

The first of six Patriot missile batteries intended to protect Turkey from Syrian threats is operational along the countries' shared border, NATO said Saturday.

U.S. steps up involvement in Mali

Posted: 27 Jan 2013 12:38 PM PST

The United States is intensifying its involvement in Mali, where local and French forces are battling Islamic militants.

Hundreds killed in Brazil nightclub fire

Posted: 27 Jan 2013 12:36 PM PST

A fire swept through a popular nightclub in the southern Brazilian city of Santa Maria, killing at least 90 people early Sunday, officials said.

3 believed dead after plane wreckage found in Antarctica

Posted: 27 Jan 2013 12:41 PM PST

Authorities found the wreckage of a plane that crashed days ago in Antarctica in a condition that suggested no one survived.

Suicide bomber kills 10 officers in Afghanistan

Posted: 27 Jan 2013 12:42 PM PST

A suicide bomber targeted a crowd of police in the Afghan city of Kunduz on Saturday, killing 10 police officers, the provincial police chief told CNN. Twelve civilians were injured in the bombing.

Curfew issued as Egypt death toll rises

Posted: 27 Jan 2013 12:46 PM PST

President Mohamed Morsy imposes a 30-day curfew on Port Said after dozens of people were killed in riots that followed controversial death sentences for people involved in fatal clashes at a soccer match last year.

Djokovic: 3 Aussie wins in a row

Posted: 27 Jan 2013 12:40 PM PST

Novak Djokovic might have become the first man to win three consecutive Australian Open titles in 46 years, but the World No.1 is already targeting the only grand slam to have got away.

Venezuela's Chavez beats respiratory infection, minister says

Posted: 27 Jan 2013 12:41 PM PST

Venezuelan President Hugo Chavez has overcome a respiratory infection he contracted after undergoing cancer surgery in Cuba last month, Information Minister Ernesto Villegas told reporters Saturday.

Leftist candidate wins Czech presidential election

Posted: 27 Jan 2013 12:43 PM PST

A leftist candidate won the Czech Republic's first presidential election decided by direct vote.

Egypt's Morsi declares 'state of emergency'

Posted: 27 Jan 2013 12:50 PM PST

Egyptian president declares state of emergency in Port Said, Ismailia and Suez, scenes of major protests in recent days.

Debate Shifts at Fed to Easing Its Efforts to Spur Economy

Posted: 27 Jan 2013 12:30 PM PST

The Federal Reserve has left little doubt about its plans, but inside the central bank, debate is moving from whether the Fed should do more to stimulate the economy to when it should start doing less.

Thousands march in Paris to support gay marriage

Posted: 27 Jan 2013 12:02 PM PST

PARIS (Reuters) - Tens of thousands of people marched through Paris on Sunday to support the French government's plan to legalize gay marriage and adoption, but the turnout fell well short of a mass demonstration against the project two weeks ago.

Morsi declares Egypt emergency

Posted: 27 Jan 2013 12:36 PM PST

Egyptian President Mohammed Morsi declares a state of emergency in the cities of Port Said, Suez and Ismalia after deadly rioting.

Syrian Refugee Crisis Grows

Posted: 27 Jan 2013 10:01 AM PST

Fierce fighting and desperate living conditions have sent 30,000 Syrians fleeing into Jordan in the past month.

Venezuela prison riot kills 61, government mum

Posted: 27 Jan 2013 11:33 AM PST

URIBANA, Venezuela (Reuters) - A prison riot in southwestern Venezuela killed 61 people, a hospital official said on Sunday, although the government has refused to give an official death toll in the bloody standoff that highlighted chaos in the country's jails.

Oldham 3-2 Liverpool

Posted: 27 Jan 2013 10:37 AM PST

Matt Smith's double helps earn League One Oldham a shock victory over seven-times winners Liverpool in a classic FA Cup encounter.

Two cyclists killed in hit-and-run

Posted: 27 Jan 2013 11:19 AM PST

A male and a female cyclist die after being hit by a car in Bristol, with police searching for the driver who left the scene.

U.N. Security Council envoys in Yemen to bolster peace efforts

Posted: 27 Jan 2013 10:44 AM PST

SANAA (Reuters) - U.N. Security Council envoys flew to Yemen amid tight security on Sunday to show support for a U.S.-backed power transfer deal in danger of faltering and plunging the country back into chaos.