VIDEO: Would you eat bugs instead of meat? |
- VIDEO: Would you eat bugs instead of meat?
- VIDEO: Would you eat bugs instead of meat?
- Clash resumes on contested Afghan, Pakistan border area: officials
- Syrian rebels shoot down regime helicopter in east
- VIDEO: Seven dead in Dhaka Islamist protest
- VIDEO: Neo-Nazi trial begins in Germany
- VIDEO: Hungary's PM condemns anti-Semitism
- Clash resumes on contested Afghan, Pakistan border area: officials
- Australian Rare-Earth Miner Lynas Soars On Malaysian Election Win
- Game Of Thrones Season 3 Screens
- 'Game Of Thrones' Season 3 Episode 6 Review: 'The Climb'
- India and China withdraw troops from Himalayan face off
- Israel strikes Syria, says targeting Hezbollah arms
- India and China withdraw troops from Himalayan face off
- Maker's Mark's Plain Dumb Move Proved To Be Pure Marketing Genius
- No early warning for U.S. on Israeli strikes in Syria
- Venezuela rebuffs Obama, repeats case against U.S. "spy"
- More State Divestment, Private Investment In Malaysia After Vote
- Will This New Big Box Competition Affect You?
- Venezuela rebuffs Obama, repeats case against U.S. "spy"
| VIDEO: Would you eat bugs instead of meat? Posted: 05 May 2013 11:08 PM PDT Researchers in the Netherlands are looking at ways to persuade people to get their protein from bugs instead of meat. |
| VIDEO: Would you eat bugs instead of meat? Posted: 05 May 2013 11:08 PM PDT Researchers in the Netherlands are looking at ways to persuade people to get their protein from bugs instead of meat. |
| Clash resumes on contested Afghan, Pakistan border area: officials Posted: 05 May 2013 10:28 PM PDT
|
| Syrian rebels shoot down regime helicopter in east Posted: 05 May 2013 10:44 PM PDT
|
| VIDEO: Seven dead in Dhaka Islamist protest Posted: 05 May 2013 10:43 PM PDT Police in Bangladesh have used stun grenades and rubber bullets to disperse a huge demonstration by Islamist protesters in the capital Dhaka. |
| VIDEO: Neo-Nazi trial begins in Germany Posted: 05 May 2013 10:28 PM PDT One of the biggest trials since the war in Germany is due to start in Munich. |
| VIDEO: Hungary's PM condemns anti-Semitism Posted: 05 May 2013 10:53 PM PDT Hungary's prime minister has told a meeting of the World Jewish Congress in Budapest that his country will not tolerate anti-Semitism. |
| Clash resumes on contested Afghan, Pakistan border area: officials Posted: 05 May 2013 10:28 PM PDT JALALABAD, Afghanistan (Reuters) - Afghan and Pakistan troops exchanged fire on Monday at a contested border area in eastern Afghanistan days after an Afghan border policeman was killed, Afghan officials said.  |
| Australian Rare-Earth Miner Lynas Soars On Malaysian Election Win Posted: 05 May 2013 10:31 PM PDT Malaysian stocks got off to a racing start Monday after the ruling coalition secured another term in office by a narrow margin. The result removed the risk of an opposition victory or a hung parliament that would have tested the country's democratic institutions. Malaysia's currency rose to a 22-month high on the news; stocks rose 7% in early trading. Government-backed companies led the index higher. But the most dramatic market reaction came in Sydney where investors piled into miner Lynas Corp., which has built a rare-earth refinery in Malaysia in the face of local opposition. Opposition candidates had promised to reexamine the mining license. Now it seems that the $800 million plant in Kuantan, which opened in February, should have a smoother run. Shares in Lynas rose 15% to A$0.57. |
| Game Of Thrones Season 3 Screens Posted: 05 May 2013 10:19 PM PDT |
| 'Game Of Thrones' Season 3 Episode 6 Review: 'The Climb' Posted: 05 May 2013 10:19 PM PDT 'Game of Thrones' takes a horrifying turn in Sunday night's chilling episode of HBO's fantasy drama. |
| India and China withdraw troops from Himalayan face off Posted: 05 May 2013 09:33 PM PDT By Fayaz Bukhari and Satarupa Bhattacharjya SRINAGAR/NEW DELHI, Indian (Reuters) - India and China simultaneously withdrew troops from camps a few meters apart in a Himalayan desert on Sunday, apparently ending a three-week standoff on a freezing plateau where the border is disputed and the Asian giants fought a war 50 years ago. The two sides stood down after reaching an agreement during a meeting between border commanders, an Indian army official told Reuters, after the tension threatened to overshadow a planned visit by India's foreign minister to Beijing on Thursday. ... |
| Israel strikes Syria, says targeting Hezbollah arms Posted: 05 May 2013 09:40 PM PDT
|
| India and China withdraw troops from Himalayan face off Posted: 05 May 2013 09:34 PM PDT SRINAGAR/NEW DELHI, Indian (Reuters) - India and China simultaneously withdrew troops from camps a few meters apart in a Himalayan desert on Sunday, apparently ending a three-week standoff on a freezing plateau where the border is disputed and the Asian giants fought a war 50 years ago.  |
| Maker's Mark's Plain Dumb Move Proved To Be Pure Marketing Genius Posted: 05 May 2013 09:14 PM PDT Sex sells, and so does panic, apparently. Sales of Maker's Mark bourbon, known for its distinctive red wax seal, soared 44 percent in the first quarter, its best ever, after the distillery announced in mid-February that it plans to water down its own product and lower the proof due to shortage of raw materials. That led to a revolt among loyal customers, but whereas people usually boycott a product when they are not happy, Maker's announcement turned out to boost sales. Customers started hoarding what they were led to believe were to be the last 90-proof Maker's bourbon bottles. The firestorm that the announcement caused led Maker's to sober up. As thousands took to social-media to complain about the change to Maker's, the company reversed the decision a week after the news broke. "You spoke. We listened. And we're sincerely sorry we let you down," the distiller wrote on its Facebook page Feb. 17. Nearly 28,000 people clicked a "like", praising the decision. Companies of course tend to crow about product reformulations, but that is often the case when they improve the formulation, not diminish it. However, when it comes to marketing, scare tactics seem to work. The public relations fiasco turned out to be a boon for Maker's Mark, offsetting some decline in parent Jim Beam's other spirits. Beam isn't the first company to face a backlash when tinkering with a beloved product. In 1985, devotees of Coke were enraged when Coca-Cola Co. introduced a reformulated beverage called New Coke. Less than three months after what some called "the biggest marketing fiasco ever", Coke went back to its original formula, rechristened "Coca-Cola Classic", marketed side by side with New Coke. In a bit of spin, Coca-Cola eventually claimed that both formulas actually increased their share of the cola market, and some conspiracy theorists even insinuated that this was actually a brilliant, secret strategy intended to regain loyalty of Coca Cola drinks that have been switching to Pepsi. Is it possible that Maker's blunder was premeditated? That would have been pretty dumb. For starters, it would have been too risky, bordering on a death wish. No one could have predicted that their customers would rush out and hoard on the bourbon. And in the age of social media it was entirely predictable that customers would revolt vociferously. So therefore, the company might have been brazen enough or foolish enough to actually consider cheapening their product as a viable business strategy, but I don't believe that the announcement about watering down the bourbon was premeditated, just dumb. In some ways Maker's learned what many companies have to grapple with today: they really don't own their brands anymore, the customer does. They just rent them. Avi Dan is the founder of Avidan Strategies, a marketing consulting firm that specializes in business and marketing advice, agency search, compensation, and advertising strategy. He spent 30 years in senior management and board positions with leading global agencies. |
| No early warning for U.S. on Israeli strikes in Syria Posted: 05 May 2013 08:46 PM PDT
|
| Venezuela rebuffs Obama, repeats case against U.S. "spy" Posted: 05 May 2013 08:50 PM PDT
|
| More State Divestment, Private Investment In Malaysia After Vote Posted: 05 May 2013 09:07 PM PDT Malaysia's ruling party came close to losing an election Sunday because of its economic record. It posted one of Asia's largest budget shortfalls last year and has been criticized for over-dependence on commodities. But after sweating out street protests and record strength opposition at the polls, Prime Minister Najib Razak's party held a 60% majority in parliament. |
| Will This New Big Box Competition Affect You? Posted: 05 May 2013 09:00 PM PDT In an effort to expand, big box stores like Costco, Home Depot and Wal-Mart are now offering more non-traditional retail services to their customers. These include marketing mortgages, home improvement loans, identity theft protection, home, life and auto insurance. |
| Venezuela rebuffs Obama, repeats case against U.S. "spy" Posted: 05 May 2013 08:50 PM PDT CARACAS (Reuters) - Venezuela brushed off criticism from U.S. President Barack Obama on Sunday and maintained its accusation that an American detainee in Caracas is a spy pretending to be a filmmaker.  |
| You are subscribed to email updates from "World_Merged" via xBlog® in Google Reader To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
No comments:
Post a Comment